Home / My Leadership

1. Set a clear direction

   Teams do their best work when they know what good looks like. I agree the outcome first, then give people room to find the route.

2. Grow the people

   Regular feedback, honest critique and stretch projects help designers and researchers build skills and confidence.

3. Align design with business

   I translate design decisions into the language of product, engineering and leadership so the work gets built.

4. AI optimised work flows.

   Helping teams leverage the power of AI tools in an ethically way for more complex, time consuming research data analysis with human led validation.